So by now you may know that the key to growing a thriving online movement is cultivating a tribe of people who are passionate about what you have to offer.
But where do you start?
There are so many different avenues that you can take, both paid and free, but there are a few tactics that you can use to get started with $0 out of pocket.
Here are 5 steps to getting your core tribe members:
Step 1: Start Your Seed List
Once you are clear on who it is that you want to help, it’s important to look at your own circle of influence to begin building your tribe.
These could be past clients you have done work for, friends or family that you’ve helped, or even potential people you have wanted to network with. Whoever they are, you’ll want to start adding them to what’s called a Seed List
Jeff Walker, founder of the Product Launch Formula, uses this term to define the initial group of people that you reach out to in order to build the foundation of your audience.
It doesn’t have to be a large list but it must be a highly focused list.
It could be 10-20 people who you may know directly or that you could be introduced to through someone in your sphere of influence.
So go through your LinkedIn contacts, Facebook Friends, and Email Rolodex and identify 10-20 people who fit your ideal audience or who may have influence with someone who does.
Log these contacts in a spreadsheet—I prefer Google Sheets for quick accessibility and ease of use. I’ve put together a free template that you can use to start your seed list, snag it below.
Step 2: Craft Your Intro Email
This email will be your introduction to your soon to be core tribe members, so that means it needs to be well thought out and genuinely crafted.
When writing your intro email it’s important to empathize with your community and focus on delivering them massive value. Share your heart with them, communicate why you are stepping out in faith and why it matters to them.
Inform them of the change you intend to make in their lives, the change that they desire and the role that they play in it all.
Don’t make it too long as this is only to inform them of what you’re intending to do and invite them to be a part. Once you feel comfortable with it mock it up in your email service provider and save it as a draft.
NOTE: This should come from your personal email address if you feel comfortable doing that. This is because you don’t want it to seem manufactured or mass-produced. You want them to feel like a valued part of what you’re trying to accomplish.
You would think the next step would be to send it out, but not quite yet….
Step 3: Have someone review your intro email
This step is very important because it’s where you get your first bit of outside feedback. Chances are, by now you have shared your passion and what you want to do with someone who would fit well in your core tribe.
Reach out to this person and ask if you can share this with them to review before sending it out to your entire seed list.
Try not to give them too much context beforehand as you want to see if your email will make sense and accomplish what you were hoping to accomplish. Also, the rest of your seed list and future tribe members will not have additional context either, so you want to make sure this intro email works.
Have your insider read the email a few times on their own and have them make critiques and ask any questions that they may have. See if you can bring clarity to areas that may have been confusing or unclear about the action that you want them to take.
Apply the edits to your intro email and get ready to ship it out. You’ll want to make sure you’re sending them to a destination where you can communicate to them. This could be an email opt-in form or an exclusive Facebook Group, LinkedIn Group, Google+ Community, etc.
Here you’re earning their permission to communicate with them again and again… the beginning stages of a tribe.
Step 4: Add some custom flair
For each of these 10-20 contacts that you’re looking to add to your core tribe, you’ll want to send them this email individually. This is to make the email more genuine and authentic. You don’t want it to seem like you added a large list to the BCC line and clicked send… people hate that.
Here you will want to add some personal flair, something that is unique to the relationship that you and that person has. It could be asking them a question about their family, business, or recent vacation. What this does is connects your relationship to the email. It will help influence people to take action on what you have sent because you have taken the time to make it personal.
A little bit of personal flair goes a long way.
Step 5: Click send
You’re now ready to click send. Review it once or twice over for a last-minute spelling and grammar check and start sending away. Within the next few days or so you should begin to hear back from your potential members of your core tribe.
Keep an eye out for their responses and try to write back as soon as you can so that you don’t get drowned out by the rest of the world.
The best thing to keep in mind is that everyone may not say yes, but most of them will at least provide some feedback. You can use this feedback to craft new content or word your next set of emails to be more effective when you start messaging your ideal audience that is outside your core tribe.
So get to it!
How big is your core tribe currently and how big would you
like it to be 1 month from when you read this post?
Drop your answer in the comment section below.